This year we tore down our own website and rebuilt it from scratch, after a decade and 459 client sites. Not because it was broken. Because it had stopped doing its job.
This year we tore our own website down and rebuilt it from nothing. The site you are reading this on is the result. That might sound unremarkable coming from a web design studio, but sit with it for a second. We had a working website. It looked fine. It had pages, it had traffic, it had ten years of history behind it. And we binned it.
Why we did it
Because somewhere along the way it had stopped doing its job. The business had moved on. What we sell, how we work, the level we operate at, the speed we ship at now. The old site described a version of us from a few years back, and every visitor was meeting that older, smaller version first. Sound familiar? It is the exact gap we see in client businesses every week. We just finally pointed the mirror at ourselves.
The cobbler's kids go barefoot, the builder's house is never finished, and most agencies have websites their own clients would send back. We decided not to be that. If we tell you a website is a shopfront that has to earn its keep, ours has to earn its keep too.
What we noticed after
- Sending the link changed. Nobody here hesitates before putting the website in front of a prospect now, and that confidence shows up in conversations.
- Better conversations started arriving. When the site states plainly what we do and who it is for, the wrong enquiries filter themselves out before they reach the inbox.
- It sharpened the business itself. Rebuilding forced us to say exactly what we offer and why it costs what it costs. Half the value happened before the site went live.
- It keeps working at night. Enquiries land from people we have never spoken to, who made their whole decision from what the site showed them.
The question to ask your own site
Not whether it looks nice. Whether it is doing a job. When your business gets looked up this week, does the site describe who you are now, at the level you now work at, to the customers you now want? Or is it introducing everyone to a version of you from years ago?
After 459 builds for other people, doing our own reminded us how much this decision moves. If your website is describing an old version of your business, we know exactly what that feels like and exactly how to fix it. Get in touch and we will have a look together.
